Your business is held together by memory and notes.

That's great, until its not.

your espresso shot - £57

Book your shot
BACKEND BREW CREW • BACKEND BREW CREW •

You're the bottleneck, and not in a sexy way..

You know the systems exist somewhere, in your head, mostly. Maybe a spreadsheet from 2021, a Notion page you haven't opened since you made it, or a series of increasingly unhinged voice notes that even you can't decode anymore.

Your team, if you have one, asks you the same questions seventeen times a day because the answers only live in your brain, which is… bold. Great in theory, but in reality? No.

It's a working session

Your Espresso Shot is a 60-minute diagnostic where I look at how you actually work, not how you think you should work, and figure out where the pressure point is.

Because once you know the real bottleneck, solving it becomes much simpler. We're not doing that anymore, you know the one, where you try to fix everything at once, get overwhelmed, and end up back in your notes app at 11pm.

This is standalone, you can take the plan and run, or if you want me to implement it, we can talk about that after.

But this session is a diagnosis, not a sales pitch disguised as coffee.

So what happens

You'll fill out a short prep form, nothing excessive. I don't need your life story, just enough to know where to aim.



We dig into one core area, whether that's operations, client flow, team handoffs, or whatever's making you want to throw your laptop out the window. I'll ask the annoying questions, and you'll have the answers, I promise.



You get a clear, actionable summary, not another overwhelming list, just the thing to focus on next.

Before we meet

During the session

After the session

Before

After

  • Everything lives in your head

  • Delegating feels harder than doing it yourself

  • Context-switching so hard you forget what you were doing

  • Business runs on memory, adrenaline, and sheer force of will

  • Held together by vibes and a notes app
  • You understand the root cause

  • You know the pressure point

  • You have an action plan that doesn't require a personality transplant

  • You realise you don't have to be the load-bearing wall

  • Systems built around your rhythms, not software dictating how you work

"It really helped me think through my systems on a functional level, not a platform one.

So many other spaces are focused on the specific platform, and it's really easy to build your life around the features one platform offers, rather than shaping the tools you use to fit the kind of life you want to live as a business owner.

The Espresso Shot helped me cut through the noise and figure out what I need first, and what backend strategy supports and enables that."

Katy - ThrivepHd

Frequently Asked Questions

Is this just a sales pitch for Behind The Counter?

What if I don't even know what I'm struggling with?

What do I actually get after the session?

Will this work for my stage of business?

Frequently Asked Questions

Is this just going to be a sales pitch for Behind The Counter?

Nope. The value is the diagnostic conversation itself. You'll leave with clarity on what's heavy and what to prioritize. If Behind The Counter is a fit, I'll mention it. If it's not, no pressure - you'll still have a solid action plan.

What if I don't even know what I'm struggling with?

What do I actually get after the session?

Will this work for my stage of business?

Frequently Asked Questions

Is this just a sales pitch for Behind The Counter?

What if i don't even know what I'm struggling with?

That's actually perfect. The whole point is helping you articulate what's living in your head. I ask the right questions so you can finally figure it out for yourself. That's half the magic.

Will this work for my stage of business?

What do I actually get after the session?

Frequently Asked Questions

Is this just a sales pitch for Behind The Counter?

What if I don't even know what I'm struggling with?

What do I actually get after the session?

A Google Doc summary with: what's creating the friction, where the dependency sits, 1-3 priorities to tackle first, and a concrete action plan. You'll know exactly what to work on.

Will this work for my stage of business?

If your business technically works but feels heavier or more mental than it should - yes. Whether you're doing £5k or £50k months.

Frequently Asked Questions

Is this just a sales pitch for Behind The Counter?

What if I don't even know what I'm struggling with?

What do I actually get after the session?

Will this work for my stage of business?

Your notes app is getting nervous.

Book your shot

Book your Espresso Shot. One hour. £57. Actual clarity.