Your 60 minute strategy session
For service providers + coaches getting ready to launch a course, membership or group programme who know what they're selling, but aren't sure what needs to happen behind the scenes.
In 60 minutes, we'll map out exactly what you need to build, what to build it in, how it all connects and what order to do it in, so you can stop figuring it out as you go and start building with a plan.
Let's make sure you're building the right backend for your launch.
You know what you want to create, but what happens bts is becoming a full time job.
- You sit down to make progress and somehow end up three hours deep in course platform comparisons.
- You've got tabs open for checkout options, email platforms and all-in-one systems, and every person you ask seems to recommend something different. (hello decision paralysis)
- You've tried asking ChatGPT, watching YouTube tutorials, downloading launch checklists and asking other business owners what they use.
What if you could skip the figuring-it-all-out part and just get on with building it?
- You know which platforms you're using and why.
- You can see how someone will go from finding your offer to buying, onboarding, getting access and actually experiencing it.
- You know what needs automating, what doesn't, what you already have that can stay and what genuinely needs building from scratch.
A 60-minute launch backend strategy session that gives you the plan before you start putting all the pieces together.
Introducing
During the session
Before the session
After the session
You'll leave knowing:
- what needs to be built
- what you're building it in
- how everything connects
- what order to tackle it in
- what needs testing before you launch
So instead of sitting down with another blank page and a vague idea of everything you probably need to sort...you've got the plan. Now you can build the bloody thing.
We'll map the full customer journey and work through what needs to happen behind your course, membership or group programme.
We'll decide what needs building, which platforms and tools actually make sense for your launch, what you can keep from your existing setup, how everything needs to connect and what should be automated.
Because your launch should determine the tech you use. Not the other way around.
You'll complete a pre-session intake so I can understand what you're launching, what you already have in place and the decisions you're currently stuck on.
Katy - Academic PhD writing Coach
“So many other spaces are focused on the specific platform, and it’s really easy to build your life around the features one platform offers, rather than shaping the tools you use to fit the kind of life you want as a business owner.
Espresso Shot helped me cut through the noise and figure out what I needed first, and what backend strategy supports and enables that.”
Kind words
Couldn’t I just figure all of this out myself?
But I’m still building it myself… what am I actually paying £250 for?
What if I haven't chosen my platforms yet?
What if I'm worried I'll leave the session with loads of ideas and still not know what to do first?
Absolutely. Espresso Shot is specifically for people who want to build their backend themselves.
You could research the platforms, map the customer journey, work out the integrations, decide what needs automating and figure out the order everything needs building in yourself too.
Espresso Shot means you don't have to spend weeks doing that before you can actually start. And let's be real you've been trying to do this for weeks
We'll make those strategic decisions together, then I'll turn them into the plan you can follow to build it
Couldn’t I just figure all of this out myself?
You're not paying £250 for an hour of us chatting about your launch and then being left to figure out the rest yourself.
During the session, we'll make the strategic decisions together: what your specific offer needs behind the scenes, which tools you're using, how everything needs to connect and what should happen when.
Then I'll turn those decisions into a step-by-step DIY build plan, created specifically for your offer, showing you exactly what to build, where to build it, what order to do it in and what needs testing before you launch.
So when it's time to actually build your backend, you have something you can open up and follow step by step until it's done.
But I’m still building it myself… what am I actually paying £250 for?
What if I haven't chosen my platforms yet?
Good. You don't need to.
We'll work out what your launch actually needs first and choose the tech based on that.
I'm not going to recommend a particular platform because it's trendy, or tell you to replace something you already use if it does the job.
Your launch determines the tech, not the other way around.
That's exactly why your personalised DIY build plan is part of Espresso Shot.
We won't just talk through what you could do. I'll take the decisions we make together and put them into a clear implementation order.
You'll know what needs building, where it lives, how it connects, what comes next and what needs testing before launch.
The whole point is that you leave knowing exactly what to do next.
What if I'm worried I'll leave the session with loads of ideas and still not know what to do first?
£250
Founding Price
