Do you run your business? Or does your business run you?
Don’t get me wrong, it’s a beautiful business you’ve built, and you’ve created such a huge impact on the people you work with.
The business works. There’s no denying that.
But it’s because it relies on you 24/7.
Everything depends on how you wake up each morning
When you’re on it?
Stuff gets done. You keep on top of it all. Nothing slips through the net.
Even on your high energy days, your business takes everything from you, leaving you nothing left over to live your life with.
When you’re not?
Things slow down. The to-do list stacks up. You don’t even know where to start
And on the low energy days, you feel the biz owner shame of not doing “enough”, and spend the day frustrated at yourself.
It’s a rubbish way to feel, and most of the time you feel one minor inconvenience away from a total collapse.
But it’s just because your business runs entirely through you.
“But I’m too scared to handover the running of my business to a system”
To you, it feels easier and safer to do it all yourself. But that means:
Even when you somehow manage to do it all, the day-to-day running of your business just feels too heavy.
But it feels like the only option, because farming out the life and soul of your business to a system isn’t something you can trust. For now.
- Relying on you remembering everything
- Double checking everything
- Always being the one to keep things moving
You’ve tried to get it sorted DIY-style in the past…but ended up with
Another tool
Another system
Another platform that you spent 3 weeks watching all the YouTube tutorials for, but still have no idea how to actually use
And SOMEHOW (but also completely unsurprisingly) it's just given you more to manage.
But that’s just because you’ve never let someone get Behind The Counter of your business, to put the right foundations in place.
Foundations that work with your energy.
Not against it.
Let’s step Behind The Counter
A done-for-you systems build to create a structure that holds everything in your brain, and keeps your business moving and growing.
What’s included:
• Deep-dive onboarding call
• Custom backend systems build
• Workflow setup + organisation
• SOP guidance + structure
• Integration setup (where needed)
• Delivery package with personalised walkthroughs
• 2 weeks post-delivery support
You’re not just handed a backend and abandoned in the wilderness to “figure it out yourself” with a 47-minute Loom and a prayer. I would never do that to you.
Timeline:
Built in 3 weeks
Enough time to properly build the backend without dragging the process out for half your lifespan.
2 weeks support
You’ll have support after delivery, so you’re not left clicking random buttons hoping for the best.
You get your brain and energy back
All of a sudden, you have a business that works with your energy. Rather than spending your time checking and double checking everything, you have the brain space to show up better for your clients, yourself, and the people in your life.
You get a system you can trust
This is a system you have complete control over. You feel complete trust that things can work without you constantly checking it.
You get to focus on being THE BEST for your clients
You become known for delivering a high-level experience for your clients, one that they can completely trust and relax into, knowing that you’re leading them through the perfect process.
What changes after Behind the Counter?
GK Aesthetics Studio
Creatitvely Keeks
“Overall it has been very valuable because systems like this make the business much easier to manage as it grows. It reduces mental load and creates a clearer picture of what is happening inside the business.
Instead of relying on memory or scattered information, everything is organised and accessible… it creates a strong operational foundation rather than trying to organise everything after the business has already expanded.”
GKAestheticsStudio - UK Beauty & Aesthetics
"Having the main things I use in my business all in one place already makes everything feel lighter and more doable.
Liv has a real gift for taking a scattered brain like mine and turning it into a system that feels simple, functional for my everyday work routine and genuinely enjoyable to use. This system doesn't feel like 'another tool I have to learn' which is a HUGE relief."
CreativelyKeeks - Canva & Showit Wesbites
How does it work?
5. Orders up! Here’s your freshly brewed system
You meet your brand new system.
A backend that doesn’t rely on you to survive, and built in a way that respects your energy, and how your brain works.
4. I build it
Before I get cracking on anything, I’ll show you what I’m planning on building and why.
I won’t build anything without your approval first.
This is your system, and it needs to be built in a way that you can take ownership of.
6. Anyone for a top up?
I provide plenty of after-care, with walkthroughs and guides so that you feel 100% comfortable with your new system.
The first step is to get you set up in your very own client portal. This is where we track everything. Current focuses, next steps, what phase we’re in.
At every step of the way you’ll know exactly what’s coming up next.
2. It all starts with a call.
You talk me through how your business is currently running. And I couldn’t care less how messy or “unprofessional” you think things are.
The messier the better to be honest.
3. Working out what’s relying on you
We’ll figure out what’s causing your biz overwhelm, and start mapping out exactly what needs to happen, when, and in what order.
I’ll also ask you plenty of questions around how you and your brain work best.
Because there’s no point me building something that your brain won’t work with.
This is for you
This isn’t for you
- Your business works… but mostly because you’re holding it together behind the scenes.
- Things live across your brain, Notes app, tabs, voice notes, screenshots, and “I’ll sort that later.”
- You’re tired of constantly double-checking things because there’s no trusted system holding them.
- Your backend technically functions, but it feels manual, messy, or overly dependent on you remembering everything.
- You want a business that still runs properly on low-energy days.
- You’re ready for structure that supports the way your business actually operates.
- You want clarity, calmer operations, and less mental load.
- You want a magic button that fixes your business overnight without you being involved.
- You’re looking for a £47 template and a Pinterest aesthetic dashboard.
- You love chaos, confusion, and recreating the same process every week for fun.
- You’re expecting a VA, OBM, or full business management service.
- You’re not willing to actually use the systems once they’re built.
- You want me to force you into a rigid “productivity guru” setup that doesn’t fit your business.
- You’re still at the “I haven’t actually started my business yet” stage.
Bottom line?
Behind The Counter is for service providers whose business already works… but relies on them far more than they’d like to admit.
Frequently Asked Questions
What if I don’t know what I need?
Yep. Behind The Counter is built inside Notion because it gives us one central place to hold your backend properly without seventeen disconnected tools fighting for their lives.
The good news? You do not need to be a Notion expert.
The system is built for you, not for productivity bros on YouTube with six monitors and a superiority complex.
You’ll also get walkthroughs and mini training videos inside your delivery package so you actually know how to use everything confidently.
Do I need Notion?
How involved am I?
What happens after the 3 weeks?
What happens after the 3 weeks?
Frequently Asked Questions
Do I need Notion?
What if I don’t know what I need?
How involved am I?
That’s literally part of the process.
You do not need to show up with perfectly mapped workflows and a colour-coded operations manual.
During the onboarding call, we’ll figure out:
- where things are currently relying on you
- what feels messy/manual/heavy
- what’s slowing things down
- what actually needs building
My job is to translate the chaos goblin behind the scenes into systems that make sense.
Frequently Asked Questions
Do I need Notion?
What if I don’t know what I need?
How involved am I?
You’ll complete the application, attend the onboarding call, answer any important questions during the build, and review the final setup.
After that, I’m the one doing the backend heavy lifting.
This is not a “here’s a course, go build it yourself” situation.
What happens after the 3 weeks?
That means you can ask questions, get clarification, and settle into using the system properly without feeling like you’ve been dropped into the deep end wearing inflatable armbands.
After support ends, you’ll still have your backend, walkthroughs, and training resources.
If you want ongoing refinements, updates, or continued backend support, you can apply for Coffee Bean Refill separately.
