I'll plan, build, connect and test the entire technical customer journey, from waitlist and sales page through to purchase, onboarding, access and delivery.
So when you're ready to launch, your backend is ready too
You’ve got the idea, let me behind the counter.
Behind The Counter
You’ve started looking at platforms and somehow ended up with more options, more tabs and fewer answers.
Even if you could figure it all out yourself, you don’t particularly want to be the person responsible for building it.
You really don’t want to spend weeks learning how to build all of this just so you can launch the thing you actually want to sell.
You don’t know what needs to connect to what, what should be automated or what order any of it needs to happen in.
Every time you think you’ve got your launch to-do list sorted, you discover something else that needs setting up.
You know there’s a whole technical side to your launch, but you’re not completely sure what you actually need.
but you didn't realise it would be a like having a second job.
Everything that apparently needs to happen behind the scenes to make it work...slightly less so.
You want to launch your offer,
Talking about the offer. Building excitement. Showing up for your audience. Getting ready to deliver something you're genuinely excited about.
While I handle everything behind the scenes.
Your sales page, checkout, emails, content and automations are built, connected and tested, so you don't have to keep switching between founder mode and “why the fuck isn't this integration working?” mode.
Instead, you reach launch day knowing that when someone clicks buy, everything is ready to do what it needs to do.
You're ready for them.
You’ve had the idea, maybe you’ve even started working on the offer.
But then you think about everything that needs to happen behind the scenes and tell yourself you’ll figure it out later.
When client work is quieter. When you’ve got more time. When you can finally sit down and work out how the bloody thing needs to work.
And somehow, “later” keeps getting later.
Because you don’t need another free afternoon.
You need to stop treating the part of the launch you don’t actually want to do like it has to be your job.
You want to launch your offer. Not build everything behind it.
So instead of spending the weeks before launch building the backend, you can stay where you’re actually needed:
Out front, launching the bloody thing.
your done-for-you launch build.
That’s where Behind The Counter comes in.
You bring the offer. I map out what needs to happen behind the scenes, then build, connect and test the whole thing for you.
Sales and waitlist pages.
Checkout and payments.
Emails and automations.
Onboarding and access.
Your course or programme platform.
And all the connections in between.
From mapping to testing, you're not left coordinating the pieces yourself.
I work out what needs building, then I build it.
We choose the tech around what you actually need.
One person, the whole backend.
Strategy + implementation in one place.
Your offer comes before the software.
Everything is tested, polished and ready for buyers.
I build and connect the complete backend for your launch.
I map out what needs to be built, what tech we need and how it all connects.
We look at your offer, your launch and what you already have in place.
Whipped
Espresso
Recipe
Beans
the brew method
I’ll build the tech your specific launch needs. Depending on your offer, that could include your waitlist, sales page, checkout, email sequences, automations, onboarding, course or programme platform, member access and delivery setup.
2. Your complete launch backend build
We’ll start with a deep-dive session to map how your offer needs to work from first interest through to purchase, onboarding, access and delivery. I’ll then turn that into the plan for your build, so every piece has a purpose before I start putting it together.
I’ll connect the different pieces so they work as one customer journey, rather than leaving you with a collection of platforms that technically work but don't actually talk to each other.
3. All the connections in between
I’ll stick around after handover for two weeks, with two proactive check-ins, so if anything comes up once you start using the build, you’re not immediately left on your own with it.
6. Two weeks of post-build support
Before I hand everything over, I’ll test the journey from end to end to catch anything that isn’t behaving as it should before your customers find it.
4. Testing before launch
Once everything is ready, you’ll get Loom walkthroughs showing you how your new backend works and what you need to know to manage it going forward.
5. A full handover
What happens Behind The Counter
Kiara
“Liv has a real gift for taking a scattered brain like mine and turning it into a system that feels simple, functional for my everyday work routine and genuinely enjoyable to use.
She was incredibly patient with my chaotic brain dumps and voice-note ideas and somehow always knew how to pull clear ideas out of them. She explained what she felt was actually needed, was honest about what didn’t make sense for my current season, and stayed confident and clear in her recommendations.
This system doesn’t feel like ‘another tool I have to learn’, which is a HUGE relief. It’s the fresh start I didn’t know I needed!”
You hand me the moving pieces. I make them make sense.
Kiara
“Liv has a real gift for taking a scattered brain like mine and turning it into a system that feels simple, functional for my everyday work routine and genuinely enjoyable to use.
She was incredibly patient with my chaotic brain dumps and voice-note ideas and somehow always knew how to pull clear ideas out of them. She explained what she felt was actually needed, was honest about what didn’t make sense for my current season, and stayed confident and clear in her recommendations.
This system doesn’t feel like ‘another tool I have to learn’, which is a HUGE relief. It’s the fresh start I didn’t know I needed!”
You hand me the moving pieces. I make them make sense.
- You’re still figuring out what your offer is, who it’s for or how you’re going to deliver it
- You need someone to create your course content, write your sales page or emails, or plan your launch strategy
- You’re looking for someone to build one isolated page, automation or funnel rather than the full launch backend
- You want to DIY the build and mainly need help deciding what to build — Espresso Shot is the better fit for that
- You’re looking for someone to simply follow a list of tech instructions rather than take ownership of how the backend needs to work
- You’re an established service provider launching a course, membership or group programme
- You want someone to take responsibility for the technical implementation, rather than telling you what to go away and build yourself
- You want your whole customer journey built and connected properly, not a collection of random tech tasks ticked off a list
- You’re happy for me to recommend the tech based on what your offer actually needs, rather than coming in attached to a particular platform
- You’re ready to invest in getting the backend built for you
This isn’t for you if...
This is for you if...
Hey, I’m Liv.
Founder of LivBuildsSystems and the person you’ll be handing your launch backend over to.
I’ve always been the person who looks at how something works, spots what’s missing and finds a simpler way to make all the moving pieces fit together.
Through LivBuildsSystems, I help service providers turn the things that feel complicated, scattered or stuck in their heads into systems that are clear, intentional and actually usable.
Behind The Counter brings that into your launch.
You bring the expertise and the offer. I’ll make sure everything behind it is ready to support it.
Meet your Tech Barista!
What happens if something isn’t working after the build?
How long does the build take?
What if I already have some of the tech set up?
Do I need to know which platforms I want to use?
What happens if something isn’t working after the build?
How long does the build take?
Do I need to know which platforms I want to use?
Nope. In fact, I’d rather we work out what your launch actually needs before deciding which tech should run it.
I’ll recommend the platforms and tools based on your offer, customer journey and anything you already have in your business.
If something you already use does the job, I’m not going to make you replace it for the sake of it.
What if I already have some of the tech set up?
We’ll look at what you already have and keep anything that makes sense for the launch. I’m not interested in rebuilding things just so I can say I built them.
The goal is to create the backend your offer needs, using what already works wherever we can.
How long does the build take?
What if I already have some of the tech set up?
Do I need to know which platforms I want to use?
What happens if something isn’t working after the build?
What happens if something isn’t working after the build?
The exact build time will depend on what your particular launch needs, and I'll confirm the timeline for your project before we get started.
You do not need to have everything all figured out and ready before your project begins. If they are then great, but part of this process is figuring that out together, I will provide templates for you to complete if necessary.
How long does the build take?
What if I already have some of the tech set up?
Do I need to know which platforms I want to use?
What happens if something isn’t working after the build?
How long does the build take?
What if I already have some of the tech set up?
Do I need to know which platforms I want to use?
The whole point is to catch problems before your customers do.
Once everything has passed testing and the build is handed over, you'll also have two weeks of post-build support, including two proactive check-ins, for anything that comes up once you're using it for real.
When you enquire, I’ll check your launch date, project requirements and my availability to make sure there’s enough time to complete and test your build properly before your launch.
4–6 weeks done-for-you launch build + 2 weeks of post-build support.